What We Do

Bumpy Leads Media Products Portfolio
Our Product Portfolio

Bumpy Leads Media is a boutique digital advertising agency.

​We manage ad campaigns across multiple digital advertising platforms including:

  • Targeted Display Ads (aka banner ads),
  • Native Ads (display and video),
  • Video Pre-Roll Ads (including OTT and YouTube),
  • Online Audio Ads,
  • Mobile Ads,
  • Facebook and Instagram,
  • Household IP Targeting,
  • Pay-Per-Click Ads,
  • SEO and Reputation Management,
  • Live Chat (with live agents 24/7),
  • and more.
Bumpy Leads Media Display Ads

Targeted Display Ads

Targeting methods available with Targeted Display Ads include Keyword Targeting, Behavioral Targeting, Retargeting and Artificial Intelligence (A.I.) Targeting designed to show your ads to the exact audience you want to reach, to deliver the right message on the right device at the right time.

Our Targeted Display products include:

  • Complete optimization including strategy, ad serving, and reporting.
  • Full transparency, giving you the assurance your budget is allocated efficiently.
  • The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
  • The power to implement advanced testing to ensure you are maximizing the click-through-rate (CTR) and conversion rate of your advertising and landing pages.
  • We track impressions, clicks, view-throughs, and conversions!
  • We implement Retargeting campaigns to target people who have been to your website but didn’t convert.
  • Keyword Targeting using the keywords and phrases your customers are searching for and contained on webpages they are reading.
  • With A.I. Targeting we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
  • We can target thousands of Behavioral Categories and show your ads to the people most likely to want your products and services.
  • We geo-target every campaign, showing your ads just to the people in the areas you want to reach.
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Bumpy Leads Media Native Ads

Native Ads

Native ads are one of our top-performing digital ad products. These types of ads dynamically match the look, feel and visual context of the website or app where they are seen. They can run across all devices or be specified mobile-only. Native ads can be either video or a dynamic picture.

Our Targeted Display products include:

  • Complete optimization including strategy, ad serving, and reporting.
  • Full transparency, giving you the assurance your budget is allocated efficiently.
  • The ability to target specific audiences, rather than only specific sites, by leveraging the data collected by our algorithms.
  • The power to implement advanced testing to ensure you are maximizing the click-through-rate (CTR) and conversion rate of your advertising and landing pages.
  • We track impressions, clicks, view-throughs, and conversions!
  • We implement Retargeting campaigns to target people who have been to your website but didn’t convert.
  • Keyword Targeting using the keywords and phrases your customers are searching for and contained on webpages they are reading.
  • With A.I. Targeting we are showing your display or video ads to people across all devices, using machine learning to target consumers based on who is engaging with the ad.
  • We can target thousands of Behavioral Categories and show your ads to the people most likely to want your products and services.
  • We geo-target every campaign, showing your ads just to the people in the areas you want to reach.
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Bumpy Leads Media Video Ads

Video Pre-Roll Ads

It’s pretty straight forward. All you need is a video to start advertising across thousands of websites that offer video ad opportunities. This can be any video you want your target audience to watch and video ads demonstrate some of the strongest Return On Investment of any type of digital advertising.

How Video Advertising Works. Our sophisticated video ad targeting allows you to target your customers in any of the following ways:

  • Video Retargeting
  • Video Household IP Targeting
  • Video Keyword Targeting
  • Video A.I. Targeting
  • Video Behavioral Targeting
  • Video Targeting on Facebook/Instagram
  • Video Targeting with Mobile Ads
  • YouTube Targeting
  • OTT and Connected TV
  • Native Video Ads
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Bumpy Leads Media Online Audio Ads

Online Audio Ads

With the rise of podcasting and smart speakers, North Americans are tuning in to listen to audio online like never before! Our audio ads are served to targeted online listeners who are consuming audio content across all types of devices.

Online Audio Features Include:

  • A :15 to :30 audio that plays in online content such as music, podcasts, and sporting events that users listen to on their devices.
  • On some platforms, your audio ad will be served along with a companion banner ad at no additional cost.
  • Your online audio ads run across major streaming services such as Spotify, Sound Cloud, TuneIn, Triton, and iHeart.
  • You tell us the geographic area you want to reach and we layer in Behavioral Targeting and Artificial Intelligence Targeting (combo).
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Bumpy Leads Media Mobile Ads

Mobile Ads

Mobile Ads are one of our most popular products and you’ll see why! As consumers spend more of their online time on smartphones and tablets, it’s important to include a mobile strategy in your digital marketing. Our Mobile Ads allows advertisers to use both location-based targeting combined with demographic and behavioral targeting to reach desired consumers on their mobile devices.

How It Works:

  • We place your ads across premium mobile apps and mobile web browsing sites within the area you want to reach.
  • We offer dynamically updated ads that show the user the distance they are from your location or if you have multiple locations – the distance to the closest.
  • We can even “geo-fence” around your competitors locations down to a 500 feet radius.
  • We have thousands of categories to choose from and even weather triggers.
Our Mobile Ads platform also gives you the opportunity to use full screen ads in addition to standard mobile sized ads.  And, ads can be dynamically updated to show the user distance from your location!
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Bumpy Leads Media FB & IG Ads

Facebook and Instagram Ads

We don’t just do Facebook and Instagram – we offer what we call Facebook Premium. This means your ads go across:

  • Facebook & Instagram’s News Feed
  • Facebook Audience Network (the #1 native mobile ad exchange in the world)
  • Facebook Messenger App
  • Facebook Instant Articles
  • Facebook Marketplace
  • Facebook & Instagram Stories

We can also show your ads to people on Facebook that you want to target from a list of emails you have by creating a Custom Audience.

Top Reasons To Use Our Facebook Premium and Instagram Ads Today:

  • We convert new customers and Retarget those who have yet to buy, across ALL of the Facebook platforms
  • Place ads on the largest mobile native network in the world, Facebook Audience Network.
  • Target potential candidates for recruitment with a Job Listing News Feed Ad
  • Promote your event with a Event Response News Feed Ad
  • We maximize thousands of demographic and geographic targeting techniques
  • Get instant access to client data in our 24-7 online reporting portal
  • We can match an email or phone database to customers’ Facebook accounts and target just those people with ads
  • Look Alike Audience targeting takes an advertiser’s customer database and finds new matching customer profiles
  • We can track when potential customers convert on your website, too!
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Household IP Targeting Ads

You provide us with a database of names and physical addresses and we use a patented technology to match those to individual household (or business) IP addresses (internet addresses).  Yes, we can isolate individual households and show your display, Native or video ads JUST to those particular households that you want to reach.  It’s direct mail for the internet!  You have all the benefits of direct mail without the cost of printing and postage. And, unlike direct mail, it’s not a one time shot.  We target your list of potential customers repeatedly and show them your ads on websites and apps they go to.

Zero Wasted Impressions or Budget on Your ROI

At the conclusion of each month throughout the campaign we will identify which of your new customers were a result of the IP Targeting Program. We will match your new customers addresses from that month to targeted addresses from the IP Targeting Program. Matches indicate a “converted” household and that home will be removed from the list so that you don’t continue to show them your ad.  Zero wasted impressions!

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Bumpy Leads Media PPC Ads

Pay-Per-Click Ads

This type of advertising is focused on keywords that are relevant to your business offerings. Our team handles the weekly optimization of your campaign, from building the most sophisticated results-driven ads with up to four ad extensions, monitoring bidding on keywords, and driving meaningful conversions to your business; with reporting on lead forms, calls, text messaging, and click to map to your business.

Step 1:  We will create a keyword list for you to approve (typically 20-30 to start as a best practice).  These will be the words and phrases that we will bid on to show your ads.

Step 2:  The next step is compelling text creation for your ads to make sure you are maximizing your message, using the appropriate ad extensions to capitalize on real estate in the Google search engine results page.

Step 3:  We will optimize your campaign every week throughout the month to ensure your budget is being spent most effectively. No “set it and forget it” with our campaigns.

Step 4:  You can log in to our reporting dashboard at any time to see real time results and each month you will receive a comprehensive report to go over with your clients detailing how your campaign ads were served including impressions, clicks, ad spend, and in-depth conversion details.  This report includes:

  • Clicks and Click-through Rate: How many people are clicking on my ad?
  • Transparent cost of every dollar spent:  You are charged when a click occurs on an ad.
  • Top Keywords: Keywords that are driving results broken down by cost-per-click.
  • Ad Performance: Which ad set is driving the most traffic to your conversion points.
  • Conversions: How many people converted both on your ad or on your client’s website?
  • Device Performance: Which device is getting the most engagement on my campaign?
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Bumpy Leads Media SEO & Rep. Mgt.

SEO and Reputation Management

It's called many different things: SEO, Organic Search, Free Search, and many more...

Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via natural search results. Usually, the earlier a site is presented in the search results, or the higher it ranks, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Our SEO Campaigns encompasses everything from consultation, keyword research, redeveloping the website, creating incoming links, submitting to search engines, optimizing for voice searches and monthly reporting results.  We even include our Online Reputation Management platform where you can monitor what is said about your business online. Bumpy Leads Media is dedicated to the high standard of SEO that major search engines demand.

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Bumpy Leads Media Live Chat

Live Chat

Need a way to see the ROI on your digital advertising? Live Chat on your website is the answer. Having Live Chat your website enables you to get more leads and engage website visitors with live, trained, chat agents, 24/7.

Live Chat Features Include:

  • Live Chat box installed on your website and text to chat option for mobile too
  • Customized Live Chat box options to match the look of website branding
  • “Call Connect” feature has the agent connect leads straight to your business’ designated phone number (best for single location businesses)
  • Trained agents to handle all lead inquiries in both English and Spanish
  • CRM Integration

How it Works:

Website visitors are presented with an invitation chat box that is designed to match your website’s look with the option to chat or text (on mobile only). Trained agents with knowledge of your company get lead information. New leads are delivered in real time, with the full transcription of the chat or text conversation.

Did you know most leads come OUTSIDE of business hours?  Are you missing out on those leads?

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