How Can You Get $2+ Back for Every $1 You Spend on Ads?
Try our quick, easy to use calculator and discover where to invest your resources to get a higher Return on Ad Spend (ROAS) on your next ad campaign
Here's How You Can Do It:
Maximize campaign impressions
The problem. No amount of funnel optimization will fix a campaign that gets no traction. In short, you need as many targeted eyes as possible to see yours ads. Note: that's targeted (strangers) eyes! Not just "random" impressions.
The solution. Identify your central demographic audience. No, not "everyone"... Next, figure out where they "hang out" and specifically advertise there. Finally, ensure your ad copy and creative actually stop your target audience, so they pay attention to your message, and proceed to visit your chosen destination.
Optimize visitor-to-lead conversion
The problem. 5%. That's the average conversion rate for "optimized" websites according to a 2016 survey. And that's simply not enough. Here is the first place you want to dedicate resources to leverage your hard earned ad investment.
The solution. Once you get your stranger, now visitor, over to your chosen destination, your first job is to confirm they're in the right place. Next, provide value, as much as you reasonably can. Yes, over-deliver. And make an offer your targeted visitor would happily pay for, for free. Generosity pays, long-term.
Optimize lead-to-customer conversion
The problem. "Lost in conversion". Too long (not pertinent enough), too confusing (not clear enough), too quick (out of sequence), etc. There are many ways your funnel (assuming you have one...) can prevent a lead to purchase.
The solution. Leads discover your solutions at various stages of their customer journey. The better you understand where they're at, the more value you can deliver, and the more beneficial the relationship will turn out to be, for both parties. Do your very best to understand them, really, and then help them. The marketing and sales journey is one of collaborative value creation.
Keep a long-term perspective
The problem. ROAS. CAC. LTV. And many more metrics... Hopefully you know what they mean. Better even, you know what they are for your campaigns and your business in general. Most importantly, what happens after the sale? In too many cases, a broken promise, a dissatisfied customer, a missed opportunity...
The solution. Instead, deliver on time, every time, exactly as promised. And where possible, over-deliver. Not only will you be creating a customer for life, you will also pave the way to creating a raving fan and a promoter.
What Is The Weakest Link In Your Funnel?
There is no sense in running ad campaigns if you have no effective process to convert the generated traffic into more leads, more prospects and more customers. Do you want to know what minimum conversion rates you must achieve in order to turn every $1 of ad spend into $2+ dollars of revenue?