Display Household IP Targeting Success Story
Client
Commercial Bank
Background
Providing business and personal products and services, this client has been a force to be reckoned within their state for decades. Since providing unmatched service to their locals, they have been busy expanding their team size and branching out to new locations, so what better time to partner up with our marketing team to expand their customer base? As a community champion, this bank prides themselves on recognizing value and the opportunity for growth, working quickly and efficiently, and performing at the highest standard, so this partnership was a recipe for success.
Strategy
For this 1-month IP Targeting event campaign, we targeted a list of predictive clients by narrowing it down to adults 31-50 who had a propensity score of .70 or higher. We utilized Display Household IP to target this audience in specific locations with vibrant and informative ads that show-cased a variety of services and opportunities. Display Household IP Targeting allowed us to target specific people in specific locations and ensured that each of the 100,000 impressions would serve to someone who was likely to be in need of one of their products or services. This product choice and the valuable data applied was crucial to the accomplishments of this campaign.
Results
This campaign was an exciting and undeniable success. After comparing numbers at the end of the campaign, nearly 40% of this client’s Sold List from this time period was matched back to the IP addresses that were targeted throughout this 1-month campaign. They also had a .34% total engagement rate which is nearly 5x the national average. Upon seeing this, the client was thrilled and has decided to run another multifaceted campaign for 3 months and increase their budget to $30K over 3 months!