Law Firm Mobile Conquesting Story
Client
Law Firm
Background
This legal firm in a large upper Midwest city, wanted to reach potential clients by offering a free initial consultation.
Strategy
Through our hyper-targeted mobile exchanges, we created a Mobile Conquesting strategy, which targeted potential clients in a 12-mile geo-fence around the law firm’s location.
Results
The ad campaign had an overall Click-Through-Rate (CTR) of .77% (more than 10x the national CTR average), and the conversion rate (those clicking on one of the Call-To-Action buttons) was 3.2%!