Auto body shop digital ads drive a tremendous increase in website visits

Auto Body Shop Campaign Success Story

Client

Auto body repair shop

Background

This client is a family-owned and operated business with 13 locations across Northern California.  They offer a wide range of auto repair services using the highest quality sealants and glass, environmentally friendly “green” paint, and significantly quicker turnaround times than their competitors without compromising quality.

Strategy​

Our strategy included running 6 separate Native ad campaigns broken up by geographic location. The main goal was to increase brand awareness through a mix of Native Keyword, Native Categories, and Native Retargeting. Categories used included those In-Market for Collision/Autobody Repair/Autobody Maintenance. Their ads highlighted their customer-focused values and wide variety of services.

Results

After serving a grand total of over 13.3 million impressions over the last calendar year, these 6 campaigns received overall Click Through Rate’s ranging from 0.88%-1.18% (12-17 times the national average) and received thousands of website conversions. An outside web developer stated that “overall there [was] a sizeable increase in traffic. Your success is miles off the charts compared to what my other clients typically see with branding campaigns.” Below is a chart of average monthly site-traffic acquisitions from the qtr. before the client ran their digital campaigns to after their campaigns began the next qtr.

Next Steps​

This client is now testing Mobile Conquesting with a massive $10k monthly order across 15 towns/cities to see how Click Through Rates, Visit Tracking, and additional new features, can further their reach and success.